Edward Bono Lesson
25 agosto 2014 § Lascia un commento
Edward de Bono’s “Intermediate Impossible” approach always unlocks something …If you’re asked to make more money from aircraft – imagine the planes can’t leave the ground! This forces you to think about audio/video, food, luggage etc. So, for any advertising brief – imagine you can’t advertise in the normal way! What would you do? Once you’re out of the rut, you can, of course, revert to the original brief….